Nowadays, digital marketing is the key to success for many companies, and emerging technologies and advancements help companies with their constant transformation. In fact, digital marketing strategies are evolving every day for continual growth and long-lasting impacts on online users.
Recently, it has been forecasted that nearly 5,000 digital marketers or tech whizzes search for the keyword ‘digital marketing trends’ in Google. Do you know why? As artificial intelligence (AI) and machine learning are entering every sphere of business, digital marketing will soon be settled with these emerging technologies as well.
But what is so special about these technologies that everybody from digital marketing experts to new-gen businesses is so excited about them? Are they really impactful?
Well, this article will share the top picks of emerging trends and technologies preferred by the best digital marketing companies in Bangalore and the craze behind them. So, continue reading.
Top 4 Trends in Digital Marketing
While the marketing principles remain constant over time, the methods or tools used for marketing success are changing significantly.
For instance, a few years ago, newspaper or radio advertising used to be a standard way of marketing. Now, people have switched from offline marketing to digital advertising, which has become an essential component of successful marketing strategies for new businesses.
In fact, over the years, with more technical innovations, the digital marketing domains are expected to witness better progress. So, let’s identify the revolutionizing trends and technologies for digital marketing in 2023!
#1: AI and Digital Marketing
Even though artificial intelligence is still in its infancy, we’ve plenty of examples of AI-based marketing initiatives.
For instance, DALL-E, the popular AI tool to create graphics from text or written instructions, gained popularity last year. With this AI-based tool, digital marketers can use it instead of purchasing stock photographs to create graphics for blog posts and landing pages.
Besides, there’s another recent innovation in AI named ChatGPT. It’s an advanced text-based tool that can produce several types of written work, from creating memes or funny content to detailed blog posts.
#2: Programmatic Advertising
Now, let’s understand programmatic advertising. In this process, digital marketers use automated technologies to purchase advertising space rather than manually bidding for ideal advertisement slots.
For this, programmatic advertising uses data insights and market algorithms to determine the timing for selecting the appropriate time slots. Afterwards, it displays ads automatically to the relevant user at the right place and time.
Moreover, AI-assisted programmatic advertising helps the Digital marketing company in Bangalore or advertisers to target their potential customers with greater precision. Besides, we can’t deny two long-term advantages of automation: improved conversion rates and lower customer acquisition expenses.
#3: Influencer Marketing is Changing Rapidly
Even a year ago, influencer marketing was straightforward and simple. Brands generally search for a profile with great followers and pay the account users to advertise their products or services. This is called influencer marketing. However, it has become a bit tricky now!
As most social media users or tech-savvy people are aware of influencer marketing, they no longer blindly believe what they see in their Instagram or Facebook feeds. Hence, digital marketing experts are redefining the concept of influencer marketing, incorporating emerging tech practices.
The introduction of advanced technologies encourages users to purchase products straight from social media platforms like Instagram or Facebook. This process has given a whole new meaning to social media trading.
In fact, China is leading the e-commerce market on social media channels with rising sales accounting for over $350 billion, whereas India has just entered this domain. Therefore, digital marketers in India are expecting long-term benefits in the upcoming days by focusing more on social media marketing and trading.
#4: Short-form video
You might have noticed the sudden hype about Instagram reels, YouTube shorts or Facebook reels. Every popular content creator posts one or two short video content once a week. And social media users pretty much enjoy those content! The reason is that they get new leads and maximum reach through short-form content!
Although there’s still a lot of interesting long-form YouTube content, short-form video material is gaining popularity rapidly. Because viewers get distracted more frequently by long-form videos, and they prefer shorter ones to get quick insights. Therefore, you can consider effective short-form video content that may convey a brand’s message in only a few seconds.
Stay Ahead of the Competition with Updated Marketing Tactics
To promote brands more strategically and improve the customer experience, digital marketing trends recently emphasize shared experiences and emerging tech practices. As we’re already approaching to new calendar year, it’s crucial to adopt the current trends in digital marketing as early as possible and prepare for those to come to stay on top of the competition.
If you’re ready to impress visitors with an outstanding brand identity and an interactive, user-friendly website, team up with Religh Technologies. We’re the Top digital marketing agency in Bangalore that can upscale your brands to the next level with advanced Google algorithms and up-to-date marketing analytics. Join us now to think beyond conventional marketing and drive potential business leads!
