In the post-covid scenario, millions of brands have already moved beyond their traditional (offline) marketing outreach to global clients. As we move forward, it’s becoming a robust digital presence for brands. In such competitive environments, SEO has become an emerging marketing tactic assisting brands in beating the cut-throat competition in the online marketplace for the last two decades.
Meanwhile, having witnessed the power of digital marketing and SEO- best practices, marketers are craving the best content and collaborating with the Best SEO Company in Bangalore to grab higher listings in Google. But are all these worth the hype?
The StatCounter survey claims that Google shares 92.78%, followed by Bing (2.55%) and Yahoo (1.61%) of search engine market share. In fact, Google constantly updates its algorithms and SEO practices to capture the entire market share while providing the best user experiences.
Do you want to miss the chance due to a lack of knowledge about recent SEO trends of 2023? If not, let’s find out one by one.
Latest SEO Trends: Follow or Fail!
With the growing population in web searching from 46.8% to 53.7% within a brief period, Google algorithms are becoming more precise. It came up with around 600 tweaks or updates last year if we consider the journey from the Google Caffeine update in 2009 to the latest Product Reviews Updates in 2022. Hence, leading SEO agencies in Bangalore update their strategies with tweaks to propel clients’ constant revenue.
As 2023 is around the corner, let’s keep an eye on the emerging SEO trends adopted by the Best SEO company.
#1: Keyword research is still the EMPEROR
While searching for products online, you always type specific phrases. If the content has already incorporated such top-searched phrases or words, it’ll likely get noticed quickly. This is all about keyword strategy!
However, this strategy is nothing new to digital marketers, but the purpose is constantly evolving in a new direction.
As Top SEO Companies are no longer running behind only top ranks, keywords are used for achieving targeted goals like featuring snippets or SERPs (Search Engine Results Pages).
Additionally, marketers extensively focus on semantically related phrases for adding contextual backgrounds. Such interrelated keywords remain aligned with the topic clusters. Thus, it aids in expanding the subject to the reader more strategically to build a better connection.
#2: Integrate IndexNow
With the invention of Web 2.0, it’s the right time to transform from conventional pull approaches. Therefore, IndexNow, an open-source API used by the Top SEO Agency, is getting prioritized by Google, as it helps to inform search engines about the latest content strategies of a website.
Launched by Microsoft in 2021, this updated API alerts the search engine about new content, removed posts or updated ones. The best thing is that you can use IndexNow API in 3 easy steps within a few minutes.
- First, download the key from Bing.
- Now, update it with your root server
- Submit individual or bulk URLS aligning with proper parameters.
#2: Angular (JavaScript)
#3: MUM after BERT 2019
Aiming to offer the best digital experience to users, Google is performing many commendable efforts with AI and automation technologies. MUM, or Multi-Task Units Model, is one such advanced approach followed by BERT 2019 with the capability of analyzing videos, images, and voices simultaneously.
Such updated technology is coming out to analyze and simplify complex search processes promptly. But you need to be more knowledgeable about how it helps a digital marketer.
Take a closer look at the following aspects.
- Well, you may now experience unique search results
- Structured data will get prioritized more
- Longform content will get you better visibility
- It’s soon offering a new possibility beyond keyword stuffing with natural content.
#3: Ruby on Rails
#4: SEO localisation
Do you know that mobile searches with the phrase “near me” increased by 136% last year?
Therefore, it’s time to focus more on SEO localisations. Whether you’ve got a business website or not, if you’re registered in Google My Business Profile, it’s enough to appear in the Map pack results.
Today, Google is focusing on relevant search results because the requirements of a user can vary depending on the geographical boundaries, timeline, etc. Hence, if your website is optimized for micro and macro levels and mentions details about the city, country, or state, popular search engines can see your website to get listed on the first pages.
#5: Rotate Google EAT guidelines
There are more than thousands of raters worldwide hired by Google to rate the content by conducting extensive searches. These professionals came up with new guidelines yearly based on the EAT (Expertise, authority, trustworthiness) frameworks introduced by Google in 2020.
According to these latest updates, the raters list the most relevant content in a higher position and the worst (content that mentions violence, hate speech etc.) in the lowest place. As a digital marketer, thus, you should be vigilant of the system to drive website traffic.
Moving forwards, you may need to follow certain strategies to improve your EAT SEO, like:
- Proper backlinking
- Updated content
- Online reviews
- Wiki page for brands
- Proper audited content
Save Yourself From Stumbling
We’ve mentioned the top five SEO trends of 2023 that should be prioritized, along with the basic SEO strategy to impact crawl ability, UX, and CTR. Indeed, such advanced tactics demand professional guidance. Partner with Religh Technologies now!
Being the top-rated SEO Services Company in bangalore, our passionate team establishes SoPs for enhanced SEO scalability of your websites. Take your time; get a free quotation ASAP!
