Local SEO is the most trending topic among top-tier SEO companies in Bangalore. And if you run a small business, it definitely is practical for you! Do you wonder why? Here are the quick facts and figures to justify its importance.
Investing in local SEO tactics can be a big boon to your brand, as the latest data reveal that 97% of internet users search for local businesses. That means out of 3.5 billion regular Google searches, a whopping 1.6 billion users find brands in their nearby areas. Isn’t it insane? Of course, yes!
If you don’t want to miss such massive opportunities to promote your products/services and acquire quality leads, keep reading the content to get some insights about how you can optimize your website for local SEO and boost your profit by 2X.
Latest SEO Trends: Follow or Fail!
With the growing population in web searching from 46.8% to 53.7% within a brief period, Google algorithms are becoming more precise. It came up with around 600 tweaks or updates last year if we consider the journey from the Google Caffeine update in 2009 to the latest Product Reviews Updates in 2022. Hence, leading SEO agencies in Bangalore update their strategies with tweaks to propel clients’ constant revenue.
As 2023 is around the corner, let’s keep an eye on the emerging SEO trends adopted by the Best SEO company.
Top 5 Winning Local SEO Strategies
When you team up with any SEO agency in Bangalore for local SEO services, they help you create brand awareness and display product details within a geographic boundary. As per the recommendation of our industry experts, local SEO strategy should be more focused and customer-oriented. Since it can be a little bit tricky for new business owners, we’ve picked 5 tried-and-tested ways to optimize your brand for local SEO in a hassle-free manner.
1: List Your Business In the GMB Platform
First thing first! Google, My Business Account, holds a crucial position in local SEO tactics. It helps a brand get listed in the top place in Google Maps and receive outstanding online visibility from nearby customers. Claim your Google My Business account and optimize it by
- Listing images and open/closing hours
- Verifying ownership
- Submit individual or bulk URLS aligning with proper parameters.
#2: Angular (JavaScript)
#2: Angular (JavaScript)
2: Optimize The Homepage
Your homepage creates the first impression on your visitors. If it’s crowded with unnecessary content, do you think your visitors will stay for a long? No! As a result, you’ll get a higher bounce rate, and your website wouldn’t be able to target local customers so easily.
Optimize the homepage with straightforward and interactive content. You must clearly frame your brand story, contact details, product information, etc. Additionally, your page must have well-optimized meta descriptions and title tags to rank in the local SERP.
3: Create Location-Specific Pages
If you’re really willing to rank in local SEO faster, create individual pages for each location. The reason is Google ranks websites in such a way that it becomes hard for a customer sitting in Kolkata to look for local brands based in Bangalore. This also maximizes the chances of getting higher listings in SERP for a particular location, as all of your competitors might not have location-specific pages.
4: Don’t Ignore Customer Reviews
Do you know over 85% of customer looks for online reviews before making the final decisions? It’s true! Hence, regularly interacting with customers and clarifying their queries creates a positive impression and builds trust among local customers.
5: Link-building Is A Must
A survey performed by Moz reveals that link-building is an essential factor for local SEO. Therefore, you need to focus on quality backlinks to easily target your local audiences. And the easiest way to adopt better link signals is to prioritize three things that include
- Quality content
- Interactive blog posts
- Local influencers.
#2: Angular (JavaScript)
#2: Angular (JavaScript)
#2: Angular (JavaScript)
Let’s Implement Best Local SEO Practices
Now that you know the top 5 ways to prevail in local SEO, you must keep one thing in mind that is SEO trends keep changing, and you never know when Google will update its algorithms to refine the ranking strategies for local searches.
With a team of experienced digital marketers, Religh Technologies has come to the rescue with updated trends and tactics. We’re a top-notch SEO services company in Bangalore that has helped 300+ businesses to build a strong reputation in local areas and Worldwide. Take a peek at our services by visiting our website or give us a call to discuss your project!
