Digital Marketing for Startups in Chennai Getting Started

Have you ever imagined the scope of opportunities that the digital marketing industry is going to drive in the coming time? No right? We’ll take you through some quick facts and figures to understand the potential of digital marketing nowadays

The online marketing industry accounted for a $350 billion growth in 2020. In fact, leading market players have forecasted that the industry will generate as high as $786.2 billion in investment by the end of 2026. Isn’t it insane?

Now, if you’re just planning to step into the world of digital marketing and seeking beginner-friendly advice, you’re at the right place! In this article, we’ll share some exclusive tips for startups in India to get started with digital marketing practices approved by our top-tier Digital marketing company in Chennai .

Let’s decode the basics first!

When you’re just stepping into the digital marketing expedition, nobody would expect you to code a website, arrange social media ads expertly, and create a highly-engaging Google display ad. But focusing on the basics and patterns of digital marketing will help you expertise in the mentioned categories.

Digital marketing is the process of using the best digital assets to increase brand awareness and drive sales. Throughout your digital marketing journey, you can come across the following strategies:

• Website design
• Email marketing promotions
• Launch Google ads or search engine campaigns
• Reach new audiences through social media

Moreover, to begin with competitive digital marketing strategies, the top-rated Digital marketing agency in Chennai often follows some common pathways.

Content marketing: For search engines, Content is the ruler. Eventually, readers always seek out quality articles, blog posts, etc, in quest of some content or for knowledge. Therefore, to stay at the top of SERP, try to compose original web copies that are interesting, pertinent to the searcher, updated with keywords, and rich in information.

Social media marketing: In SM marketing, there are two main categories: paid and organic social media marketing. Paid social media marketing encompasses engaging advertisements as well as paid promotions. Whereas in organic marketing, you’ve to think of value-adding strategies to drive more audiences.

Email marketing: Email lists are a most valuable asset to many marketers. However, to build a personalized connection with your audiences, you need to analyze the online activities of targetted viewers. This will help you to produce more high-quality leads and engage them with promotion campaigns.

Make Informed Decisions to Kickstart Digital Marketing

In order to establish a solid online presence for a brand, anyone can quickly develop a WordPress website and publish it with minimal designs and content. However, real efforts are required to optimize the information on the site and make sure that the graphics are attention-grabbing. For the best value proposition, you can consider the following tips as a beginner.

Do optimize content for mobile

As Google has already started applying its mobile-first index in the SERP tactics, you must consider this first! Since we live in a mobile-first world, without mobile optimization, your digital marketing strategy will not be much effective

Do invest in paid marketing

You should always keep organic traffic in mind without letting it stop you from applying for paid marketing promotions. In this journey, pay-per-click (PPC), social network ads, and search engine display ads are some great marketing effort that brings real-time results. Start experimenting with these ROI-driven strategies!

Don’t prioritize volume over quality

Quality always wins over quantity. Unfortunately, a majority of digital markets still focus more on weekly or monthly deliverables. In reality, neither Google nor your visitors prioritize your websites based on the number of blogs or articles you’re posting.

Instead, they pay attention to the output of your content. Hence, it’s better to stay consistent and deliver high-quality content once or twice a month or at your convenience.

Don’t hesitate to seek professional help!

Digital marketing can often be intimidating. With more advanced analytics and new practices, the industry will soon witness drastic changes in the coming times. Hence, it’s crucial that you never be afraid to seek expert assistance.

Team up with Religh Technologies and increase your chances of driving potential marketing leads and a strong brand position! Listed amongst the Best digital marketing companies in Chennai, we understand every business is different and requires customized solutions. Give us a call for futuristic creative marketing campaigns every time to succeed today and tomorrow!